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Even in the age of social media, a website is a valuable tool for businesses.  Prior to investing time and money into the development of a website, take the time to consider its purpose.  Reasons for having a business website include:


● Sharing business-related information with the public

● Serving as a hub for content and with other communication channels (email, social, etc.)

● Marketing your business's products, services, events, experiences, etc.

● Driving sales through e-commerce

● Providing customers with value-added content A sign of business legitimacy


Whatever your reasons for developing a website, your prevailing concern should be the public and consumers. Determine the value of a website to them, make that your initial focus, and build from there. That value to the public should drive your purpose and website content.

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